Malcome Gladwell's research seems legitimate enough to be convincing, he tends to research more about people than he does ideas, for example; the spaghetti sauce lecture. It was all about the man who changed spaghetti sauce. The Norton bomb sight lecture was all about the inventor, David and Goliath, he just broke down scripture to make a profile for each person involved. A simple synthesis of his work is that things might seem to be one way, and everyone could believe it, but if you look at it closer, you will realize that humans will never be just one way, there's thousands of ways each individual thinks an

David VS. Goliath

d processes information.

The Norton Bombsight